Kyle Draper is the CEO of EMPWR Media in Fort Worth Texas. The more intentional you are, the clearer your social media messaging will be.Īnd the clearer your social media messaging, the easier it will be attract people on a regular basis. Look at all the different niches you try to cover, and minimize. Remember this: Lack of clarity doesn’t encourage someone to buy from you. It almost feels like they don’t know what they are doing or who they are. When you look at their social media, it feels so random. I’ve met Realtors who say that they work with buyers and sellers all across the spectrum - from luxury buyers all the way down to first-time homebuyers.
On Facebook and Instagram specifically, the post might have brought you business opportunities, but after that, it will only turn people off. How do we fix this? Delete the post 24 hours later. When new followers or friends show up to our pages, we don’t want them to be drawn away by the amount of sales-driven posts they see. To keep this simple: When you consider posting something, ask yourself: “Would my ideal client like this?”
When we know what our ideal client likes and wants on social media, it’s almost impossible to mess up. We post what we like instead of what our ideal clients want. In all my years of working with Realtors and training them on social media, they almost all fall into the same trap. We live in a nosy world and clients (and potential clients) will go back and look, so guarantee that they see what they’ll like. We are all one bad or inappropriate post away from losing business, so don’t take this lightly. Take a look back at your social media channels for the past six months or so and based on the above, delete anything you may no longer be proud of. When you do your best to rise above it and truly come from a place of contribution, you become more trusted and remembered when the need for your services shows up. To ensure an increase in trust happens, here’s what we should avoid: If your post doesn’t help increase people’s trust in you, why are you posting it? Ask yourself, does this post help someone trust me more? So, I’ve created five social media business rules to live by that you should consider, too: 1. Unlike other forms of social interaction, however, it’s most often not ephemeral. Social media is much like any social interaction: It can make you or break you, and it can grow your business or shrink your business.
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